Financial Wellness Among Gen Z: A Rising Priority in a Shifting Economy
Introduction Generation Z — individuals born between 1997 and 2012 — is coming of age during a time of rapid technological change, economic volatility, and shifting social norms. Unlike their predecessors, Gen Z has grown up in a post-2008 recession world, witnessed the financial upheaval of the COVID-19 pandemic, and experienced firsthand the skyrocketing cost…